aidenbarefoot@gmail.com

Bright yellow image of 3 beers cans with a bee design. 
Hive Mind

Brand development & Illustration

DESIGNer & illustrator

A creative designer with a multidisciplinary background, working in product and tech advertising for 8 years under global brands across multiple markets. Specialising in idea generation, concept development, digital display assets and retail packaging.

Always up for a new challenge and excited to chase ideas through the development to realisation. Helping bring world’s firsts to market with full end to end campaigns. Collaborating and working with a range of agencies in both design and production.

Get in touch

Projects
Motorola Defy 
art direction
Bullitt satellite
brand identity
Black smartphone surrounded by dust and water on a dark blue background.
Landscape image of a man climbing rocks with the Bullitt Satellite logo above.
3D render of a processor with a text callout.

Brands

Cat Phones
Rugged smartphone dropping into dust on concrete with a pair of boots next to it.

Multiple product launches across the globe and support for the retail channel. Working on the entire product cycle from concept, development, campaigns alongside retail presence.

Art directing live action shoots and device animation sequences. Managing production schedules for multi-channel activations. Ultimately building a brand with a strong sense of purpose.

Land Rover
Man drinking coffee at a campsite while looking at a rugged smartphone.

Developing campaign routes for both digital display and print publications to execute predominantly in the UK and German markets.

Pushing the creative into an editorial space in order to convey the personal stories, linked with where the device could take them and using lifestyle imagery as the main platform.

Wye valley meadery
Sour Cherry flavoured mead on a colourful graphic background with 3D objects.

Bringing a brand ethos and design system to life for a bevy of flavours across the portfolio. Building upon brand values and market position to design an identity to reflect the character of the surroundings.

Typesetting, illustration and lifestyle photography for the burgeoning brand to break into the beverages sector and blossom.

Motorola 
defy

Establishing a new rugged brand over 2 product categories. In both a smartphone and Bluetooth accessory. Carving out our own space whilst adhering to the core brand values Motorola upholds in the consumer space.

Delivering an accessible, everyday and value driven launch campaign across the digital spectrum grounded in real world use cases.

Bullitt Satellite

Developing an in-house multi-brand design system to accompany a new digital service. Working with an external agency on the brand values and then expanding into a full suite of assets.

Not just an icon but a platform.

Experience

Caterpillar

Campaigns, Post - Production, Retail and Video Editing.

Lenovo Motorola

Art Direction, Typography and Video Editing.

Kodak

Illustration, Sketch Up, Print and Typography.

Tempest Brewing Co.

Illustration, Packaging and Typography.

Tate Group

Apparel and Illustration.

Adidas

Apparel and Illustration.

Twitter

Illustration and Mural.